Reolink

Brochure design showcasing Reolink’s new products and Pro Range in the 2025 Screwfix catalogue.

2025
Graphic Design

The challenge

Reolink, a global leader in smart security camera systems, needed to refresh their Screwfix catalogue presence for 2025. The page had to showcase three newly launched products with impact, simplify the “Ways to Connect” section for clarity, introduce the new Pro Range to trade professionals, and balance lifestyle imagery with technical accuracy — all while aligning with Screwfix’s strict brand guidelines.

Strategy & execution

We developed a high-impact brochure layout tailored to both consumer and trade audiences:

  • Product showcase: Designed clear layouts for Reolink’s three hero products — 426VE 4G/LTE Battery & Solar Camera, 471AK Wi-Fi Video Doorbell & Chime Kit, and 863AK IK10 Vandal-Proof PoE Kit — pairing bold visuals with simplified bullet-point specs.
  • Connectivity simplified: Condensed “4 Ways to Connect” into three clear blocks (PoE, WiFi Battery/Solar, 4G/LTE), anchored by a strong Reolink app callout: “Manage, view & more, wherever you are. No Monthly Fees!”
  • Pro Range launch: Positioned the new Pro Range for trade and professional markets, supported by industry-specific imagery from construction, agriculture, and industrial settings.
  • Visual clarity: Refined backgrounds and layouts to balance product visibility with lifestyle storytelling, ensuring readability and catalogue impact.

Business impact

The refreshed 2025 Screwfix brochure page boosted Reolink’s visibility and positioned the brand strongly with both consumers and professionals. The Pro Range gained clear recognition among trade installers, while product clarity and simplified connectivity messaging enhanced customer understanding. The design struck the right balance of technical accuracy, commercial appeal, and Screwfix catalogue style.

Services used

  • Graphic design & brochure layout
  • Marketing copy integration
  • Brand alignment with Screwfix guidelines
  • Visual hierarchy & information design
Reolink

Testimonial

Just amazing!! The guys have worked quickly to produce work which (IMHO) is better than the work we produce ourselves! Rob has always been available to discuss projects & Sam's interpretation of our briefs has been spot on from the offset with changes from feedback quick and precise. I sincerely hope to work closer with them ongoing as they're certainly adding value to the content we're producing for our customers!
Ali Park
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Managing Director UK & I - Reolink
Reolink