IATF 16949 Auditing YouTube Channel

The challenge

IAOB, a global authority overseeing IATF 16949 certification, had the expertise but not the digital presence. Their YouTube channel sat empty—no subscribers, no strategy, and no way to connect with the global automotive community. Complex topics like auditor guidance and compliance updates needed to be transformed into accessible, engaging content. IAOB also sought to generate leads beyond traditional offline events.

‍

Strategy & execution

We built a scalable video marketing strategy in three stages:

• Content planning: Audited existing materials, mapped out relevant video topics, and created a publishing calendar to build momentum.
• Production: Produced explainer videos, interviews, and tutorials, optimized for YouTube search and audience engagement. Our ISO 9001–certified process ensured accuracy and credibility.
• Distribution: Published across YouTube, LinkedIn, and newsletters, supported by short-form content to funnel audiences back to the channel. Community engagement through comments and Q&A deepened connections with viewers.