Managed247

1. Client Overview

Managed247 is a leading UK-based Managed Services Provider (MSP) delivering 24/7 IT support, cloud computing, and cyber security to mid-market and enterprise clients.

Industry: IT & Technology Services
Location: Milton Keynes & London
Key Metric: Consistently high Net Promoter Score (NPS) ~94.1.

2. The Challenge: "Great Results, Untold Stories"

Managed247 had a powerful story to tell. With an industry-leading NPS and prestigious clients, their service quality was undeniable.

However, their internal teams were focused on service delivery, not media production. They faced common marketing bottlenecks:

Resource Constraints: Lack of internal time to schedule, film, and edit professional video content.
Asset Gaps: Sales teams needed tangible "proof" assets (videos) to validate their claims during the "Evaluation" stage of the sales cycle.
Complexity: They needed a partner who could translate technical IT concepts into compelling business benefits for diverse sectors—from heritage retail to critical infrastructure.

3. The Solution: End-to-End Production by REAS

REAS acted as an extension of the Managed247 marketing department, taking full ownership of the production cycle.

Our Approach:

Strategic Storytelling: We moved beyond technical specs to focus on the business impact—how Managed247 enabled their clients to grow.
Full-Service Production: REAS handled logistics, on-site filming, interviewing, and post-production.
Multi-Format Delivery: We created a suite of assets including:
High-Production Video Testimonials: Featuring key stakeholders from Tilbury Douglas, Crockett & Jones, and QPR FC.
Written Case Studies: Polished, data-driven PDF documents for email nurturing.
Social Snippets: Short-form cuts optimized for LinkedIn to drive awareness.

4. The Results

By partnering with REAS, Managed247 successfully operationalized their "Social Proof."

Elevated Brand Authority: The high production value of the videos matched the enterprise-level service Managed247 provides.
Sales Enablement: The sales team was equipped with a library of "proof points" to overcome objections and shorten sales cycles.
Client Validation: We delivered three distinct narratives targeting different buyer personas:

The Enterprise Infrastructure Story: Tilbury Douglas

The Angle: Highlighting how Managed247 supports a UK construction giant with 140 years of history.
The Asset: A 2:15 minute feature demonstrating how reliable IT infrastructure frees their teams to focus on "building the future" rather than fighting fires.

The Heritage Brand Story: Crockett & Jones

The Angle: Focusing on 24/7 reliability for a global luxury retailer.

The High-Performance Story: Queens Park Rangers (QPR)

The Angle: Demonstrating critical support where performance is everything.

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5. Key Takeaway

Your best marketing asset is a satisfied customer. REAS bridges the gap between having a success story and telling it. We handle the heavy lifting—from the construction site to the football pitch—so you can focus on your business.

“REAS managed our entire video production seamlessly, taking ownership from strategic storytelling to on-site filming and post-production. The fantastic 2-minute feature video they delivered perfectly articulates our partnership and is now an invaluable tool that has elevated our brand authority. I highly recommend them for bringing client success stories to life.”

Jack Albrecht

Territory Manager - North at Managed247

Reolink

Video Marketing

2025

1. Client Overview

2. The Challenge: "Great Results, Untold Stories"

3. The Solution: End-to-End Production by REAS

4. The Results

5. Key Takeaway

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