BENCHMARK REPORT 2026

Financial scale does not equal digital authority

We reviewed 6,678 videos and 42.8 million views across twelve UK testing, inspection and certification organisations, and set them against annual turnover. The correlation is 0.06. Spending more does not buy reach.

Get the benchmark report

Cover of the UK TICT Video and Digital Performance Benchmark 2026 report

ORGANISATIONS ANALYSED

6,678

VIDEOS REVIEWED

42.8M

TOTAL VIEWS MEASURED

0.06

TURNOVER TO REACH CORRELATION

WHAT THE DATA SHOWS

Three patterns across twelve organisations

PATTERN 01

Reach without retention

LRQA averages 48,498 views per video from a base of 1,790 subscribers. That gap points to paid distribution and embedded placements doing the work rather than an audience that returns. Visibility bought, not built.

PATTERN 02

Volume without focus

BSI hosts 2,176 videos and 7.1 million views, and still averages 3,277 views per video. SGS sits at 1,465 videos and 4,453. The strategic content that wins clients is buried under routine technical recordings.

PATTERN 03

Scale without presence

Kiwa UK turns over 23.9 million pounds and holds 35 YouTube subscribers. ISOQAR turns over 19.7 million and holds 45. Both own genuinely visual assets, from laboratory tours to live testing, and neither is using them.

INSIDE THE REPORT

Ten pages, twelve organisations, scored by name

Both help people work smarter. The distinction is where AI operates and how broadly it connects across the organisation.

The full benchmark table: annual UK turnover, subscribers, video volume, total views and average views per video for all twelve organisations
Per-organisation insight for every body named, each with three specific recommendations
Two charts: turnover plotted against reach, and average views per video ranked
The four-part sector playbook separating channels that build authority from channels that store content
Method and sources, so every figure can be checked

WHO PRODUCED THIS

We work on both sides of this sector

REAS produces video for standards bodies and certification organisations, and is audited to the same standards our clients hold. We grew the IATF 16949 Auditing channel for IAOB and SMMT from zero to 12,000+ subscribers and 6M+ impressions, and produced 1,000+ videos in 12 languages across the automotive supply chain. Production runs on a BSI ISO 9001 certified process (FS 763439).

FREE DOWNLOAD

Get the full benchmark

Twelve organisations scored, ten pages, no charge. Enter your details and the report downloads immediately.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

Your report is ready

Download it below. We have emailed a copy as well.

Download the benchmark (PDF, 10 pages)

If anything in it raises a question about your own channel, we will map a video roadmap for your organisation, grounded in the same analysis. No obligation.

Book a call