We reviewed 6,678 videos and 42.8 million views across twelve UK testing, inspection and certification organisations, and set them against annual turnover. The correlation is 0.06. Spending more does not buy reach.
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LRQA averages 48,498 views per video from a base of 1,790 subscribers. That gap points to paid distribution and embedded placements doing the work rather than an audience that returns. Visibility bought, not built.
BSI hosts 2,176 videos and 7.1 million views, and still averages 3,277 views per video. SGS sits at 1,465 videos and 4,453. The strategic content that wins clients is buried under routine technical recordings.
Kiwa UK turns over 23.9 million pounds and holds 35 YouTube subscribers. ISOQAR turns over 19.7 million and holds 45. Both own genuinely visual assets, from laboratory tours to live testing, and neither is using them.
REAS produces video for standards bodies and certification organisations, and is audited to the same standards our clients hold. We grew the IATF 16949 Auditing channel for IAOB and SMMT from zero to 12,000+ subscribers and 6M+ impressions, and produced 1,000+ videos in 12 languages across the automotive supply chain. Production runs on a BSI ISO 9001 certified process (FS 763439).
Twelve organisations scored, ten pages, no charge. Enter your details and the report downloads immediately.
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Download the benchmark (PDF, 10 pages)If anything in it raises a question about your own channel, we will map a video roadmap for your organisation, grounded in the same analysis. No obligation.
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