Client Case Study · Standards & Compliance

From zero to 12,000+ subscribers on the IATF 16949 auditing channel.

The IAOB and the SMMT jointly own the IATF 16949 Auditing YouTube channel: the authority on certification and auditor oversight for the global automotive industry. Yet it sat inactive, with no subscribers and no strategy. REAS turned that technical authority into video the certified community actually watches, shares and acts on.

0 → 12k+

Subscribers from a standing start: auditors, OEM stakeholders and suppliers.

6M+

Impressions across the standards community.

650k+

Video views on technical compliance content.

1000+

Videos produced in 12 languages, shot worldwide.

The Challenge

Authority with no audience.

An inactive YouTube channel: zero subscribers, no content, no strategy.
Low visibility among the certified organisations and suppliers IAOB exists to serve.
Complex topics such as IATF 16949, auditor guidance and compliance updates that were hard to translate into engaging video.
Awareness reliant on word of mouth and offline events.

The REAS Approach

A channel built the way a standard is.

01. Strategy

Content audit, topics mapped to the certification and auditor community, and complex standards broken into short, digestible formats on a consistent schedule.

02. Production

Explainers, expert interviews and tutorials for the global supply chain, built on an ISO 9001-certified process and optimised for YouTube discoverability.

03. Distribution

YouTube, LinkedIn and newsletters working together: short-form cuts drive back to full content, with active community engagement.

In Their Words

“We partnered with REAS Group due to their impressive track record with other standards and corporate organisations. REAS Group supported us from our first subscriber to nearly 12k today. With their help our channel continues to grow every month. Partnering with them was one of the best decisions we made to promote the work of the IAOB & SMMT YouTube Channel.”

Devin Gage

Managing Director, IAOB

Get the full case study

Think your content is too technical for video? So did the IAOB & SMMT.

Download the full two-page case study: exactly how we built the IAOB & SMMT model, the numbers behind it, and what the same approach would do for a standards body like yours.