IAOB & SMMT IATF 16949 YouTube Channel

A REAS film crew in cleanroom suits recording an equipment demonstration for the IAOB IATF 16949 YouTube channel

The challenge

IAOB, a global authority overseeing IATF 16949 certification, had the expertise but not the digital presence. Their YouTube channel sat empty—no subscribers, no strategy, and no way to connect with the global automotive community. Complex topics like auditor guidance and compliance updates needed to be transformed into accessible, engaging content. IAOB also sought to generate leads beyond traditional offline events.

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A REAS camera operator filming an interview at an Atlas Copco automotive facility for the IAOB IATF 16949 YouTube channel

Strategy & execution

We built a scalable video marketing strategy in three stages:

Content planning: Audited existing materials, mapped out relevant video topics, and created a publishing calendar to build momentum.
Production: Produced explainer videos, interviews, and tutorials, optimized for YouTube search and audience engagement. Our ISO 9001–certified process ensured accuracy and credibility.
Distribution: Published across YouTube, LinkedIn, and newsletters, supported by short-form content to funnel audiences back to the channel. Community engagement through comments and Q&A deepened connections with viewers.

The REAS production team with participants during an automotive video shoot at an Atlas Copco facility

Business impact

The transformation was dramatic: the IAOB and SMMT channel grew from zero to 12,000 subscribers and became a trusted source for the automotive supply chain. The channel achieved 6M+ impressions and 650K+ views, boosting visibility and credibility. Lead generation improved significantly, with more sign-ups for training and stronger auditor engagement. IAOB is now recognized as a digital thought leader in automotive standards.

Services used

Video strategy
YouTube SEO
Content planning
Professional video production
Editing, motion graphics
Multi-channel distribution
Analytics & reporting

Related work

Read the SMMT IATF 16949 YouTube channel case study, and see how REAS produces multilingual IATF 16949 training for IAOB and SMMT across the automotive supply chain.

Testimonial

We partnered with REAS Group due to their impressive track record with other standards and corporate organisations. Together, we've produced 1000+ videos in 12 languages, shot worldwide. REAS Group supported us from our first subscriber to nearly 12k today. With their help our channel continues to grow every month. Partnering with them was one of the best decisions we made to promote the work of the IAOB & SMMT YouTube Channel.