The Success of the IATF 16949 YouTube channel

REAS Group has had the opportunity to work on the IAOB and SMMT co-branded YouTube channel under the name 'IATF 16949 Audit

The weekly posting of videos has immensely aided the growth of the channel over the years. The channel began in July 2019 with 0 subscribers and reached 6.7k subscribers in August 2022.

As REAS Group has been producing and publishing recent videos, the channel has gained 6k new viewers in the past 90 days, and 1.5k returning viewers, and in total the channel gained 485 new ones. 

The channel has been able to reach 403k people around the world, and the number of impressions is counted every time a viewer comes across any of 'IATF 16949 Auditing' thumbnails on YouTube. 

Youtube reports that 50% of channels on the platform have a 2-10% CTR (Click through rate), and our channel currently sits at 4.4%. CTR is the number of times a viewer has clicked on the video after seeing the thumbnail. The current percentage is  impressive in terms of the size of the channel but it is important to always set goals to improve and raise the numbers. 

These statistics are focused on the activity of the channel over the past 90 days, tracking analytics periodically is essential when focusing on growing any social platform. As the ‘IATF 16949 Auditing’ channel keeps a regular schedule of content, Thanks to the REAS Group team,  providing the audience with what they expect , the platform will keep growing at a steady pace. 

REAS Group values their long term client relationships, and the team ensures to implement our 4 core values into these relationships and projects. Trust, respect, support, and inclusivity. Our collaborative work environment is a big part of what makes REAS Group a great place to be. Clients come to us because they trust us to do what’s right for them. It’s the same with our people. They know that all we want is for them to be safe, grow professionally, and feel challenged to do their best work.

“Social media is a community effort, everyone is an asset” - Susan Cooper

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